Eximtur. Brand architecture strategy for one of the top 3 tourism agencies on the market
Brand Consultancy
Brand Design
Brand Strategy
Eximtur
The main initial challenge
EXIMTUR, one of the biggest and oldest tourism agencies on the market, was ready to launch a business division for business leisure. At that time, their question was: we create a new brand or not?
Our Strategic solution
With the help of our research partners we designed a qualitative research in which we investigated the travel market and EXIMTUR place in the market. Our solution was to create a monolith brand with two extensions, EXTIMTUR leisure & business.
Our Design solution
We created a wholesome visual territory, based on illustration, for both leisure and business divisions of EXIMTUR. Our graphic solution was different from any form of travel communication at that time, which was basically based exclusively on photo visuals.