The main initial challenge
Milluu creates a new segment on the renting apartments market. They came to us to build together their launch campaign and grow for the Romanian market aiming to test the scalability of the concept for other markets.
Our Strategic solution
An app which brings so many novelties needed a thorough research among apartment owners (the supply needed in the app) and people renting (the demand). Based on a qualitative research we build the launch campaign concept around the main new rules imposed by Milluu, creating order in a market otherwise chaotic.