Benefit Seven & 7 card. Naming & branding for the now largest playground

Brand Design
Brand Strategy

Benefit Seven

The main initial challenge

A startup that soon was to become a successful business, Benefit Seven and 7Card were built from scratch by two young entrepreneurs. Together with them we spent beautiful long afternoons trying to name a new service category on the market – a new network of different sports and other activities providers available for companies and their employees.

Our Strategic solution

As with all new categories we first named the need fulfilled by the service and the type of people who were going to be open to the new service. We entered the world of corporate needs and understood employees longing for more than work, for something to do after work hours. This became our strategy, to give them more for the hours after work, naming the company Benefit Seven and the product 7Card.

Our Design solution

The design followed and we built a friendly corporate design identity with different presentation brochures, website and business card and a special design for 7Card, more playful and present.