The main initial challenge
To create a brand of pancakes for the modern woman and for modern retail was our challenge.
Our Strategic solution
Far from the familiar interactions one knows from a pancake place, we personalized the new pancakes to speak directly from the hypermarket shelves and to speak specifically to a certain group of women, who need to be recognized and rewarded with some delicate, delicious treats. The naming and brand rhetorics express this well with an easy to remember rhythm – Pancakes delicate as you / Clatite fine ca tine.
Our Design solution
The package design gives Clatette a feminine figure with a playful attitude. The colours are as feminine as they can be. And altogether invite you to discover the delicate sweetness of pancakes.