Total Trading. Rebranding the trustworthy auto services equipment supplier

Evolution instead of revolution to keep both the good reputation Total Trading built in 30 years on the Romanian market by importing and services the most innovative and reliable equipment & technology of auto services in Romania.

We understood the organization and interviewed the people in different roles to understand the legacy of Total Trading and uncover the seeds for change and evolution. We proposed a brand strategy anchored in the healthy values discovered of honesty, family & tradition and underlined the orientation towards technology and innovation to make the company step up and be ahead of its field.

The design is based on the T letters present in the name and plays simply with the height of the symbol created to express motion and technology.