Yuna, a special new brand for oriental dairy specialities.
Brand Design
Brand Strategy
Naming
Yuna
The main initial challenge
To create an oriental dairy brand that appeals to both connoisseurs and amateurs curious to try new culinary experiences
Our strategic solution
After researching consumer habits in relation to oriental products, we created Yuna, a name easy to translate to all continents, with Arabic roots from Yunazaf, meaning white, a special trait of oriental dairies (whiter than white) with a rich story as all oriental stories are.
Our design solution
Yuna is both reach and discrete, the line of the packaging is delicate but with strong contrasts, thin golden lines and the white of the products is always present.