








Brand Design
Brand Strategy
Naming
Yuna
To create an oriental dairy brand that appeals to both connoisseurs and amateurs curious to try new culinary experiences
After researching consumer habits in relation to oriental products, we created Yuna, a name easy to translate to all continents, with Arabic roots from Yunazaf, meaning white, a special trait of oriental dairies (whiter than white) with a rich story as all oriental stories are.
Yuna is both reach and discrete, the line of the packaging is delicate but with strong contrasts, thin golden lines and the white of the products is always present.