Yusafir – speciality coffee & storytelling

We needed to create a new brand for a new speciality coffee shop, with its own selection of coffees and its own recipes for roasting a good coffee.

Inspired by the travels of the owners and their curiosity to discover and understand new cultures, we named the new brand Yusafir, a guests welcoming place with a varied and exotic selection or coffee from different
parts of the world.

Yusafir is a rich brand, exotic, cultural and diverse. It can welcome people from everywhere to taste coffee from those special places with the best of coffee. The design is also rich, different from the minimalist brands in the market, with velvet like textures and mysterious and inviting colours.