Zimbria. Naming and branding a traditional gourmet meat and dairy producer
Brand Design
Brand Strategy
Zimbria
The main initial challenge
In the beginning, Zimbria was not Zimbria.
When we met the owners of this 100% Romanian business, it was named Bun, and they knew exactly what they wanted to do: exquisite, fingerlicious meat and milk products, based in Galați.
Our Strategic solution
When we got to know Marius and Maria, after they exposed us to their business vision and their products, Zimbria came as a revelation, as a perfect naming solution for a couple in love of their products and their business vision.
Our Design solution
So we created a proud brand. A powerful brand. A courageous brand. A Romanian brand.