A real brand is for real people, This means it brings value to your business as well as to its audiences, by being relevant and present. All of our projects start with a good understanding of your company / product, of the market context and audiences.
We start by designing a custom methodology for you in which we may include a BRAND AUDIT and, when needed, market RESEARCH recommendations or WORKSHOPS. We have a strong anchor in our research expertise and have formed strong partnerships with the best market research professionals on the market.
Our different tools for exploration will help you uncover the real needs of your company and brand as well as valuable insights from within our outside your organization.
We use all the insights and data discovered to articulate the BRAND STRATEGY and, when needed, the PORTFOLIO ARCHITECTURE. A sound brand strategy will create the backbone for all your brand’s future development and for value building on the long run. It will also establish your brand’s greater PURPOSE as well as it’s all inclusive narrative to ensure consistent brand communication and activations.
We are strategists by nature and make sure that you receive a comprehensive BRAND STRATEGY based on our expertise as well as on previous brand audit discoveries.
You may also need during this stage a new BRAND NAME and BRAND RHETORICS.
We make sure that your brand not only speaks it’s mind but it does so speaking the language of your audiences.
For some brands out there, this may be the step we start discussing about BRAND ENGAGEMENT and EMPLOYER BRANDING.
We build a custom strategy to create the needed space for your brand to start a real dialogue with your stakeholders.
The visual identity is the peak of our strategy work and will give shape to all the words in the brand strategy.
When we talk CORPORATE IDENTITY our aim is to create a visual identity which will help your organization grow and create strong bonds with its stakeholders. We don’t just design a logo, we create a visual ecosystem which will make your corporate brand relatable and expressive about your purpose. From logo, visual territory, fonts, colors to associated imagery, all visual elements create your brand’s own visual universe, distinctive, functional and flexible so as to accommodate your long term business objectives. Our design team is skilled to approach design projects from many different perspectives. We can easily discuss minimalist design, rich illustration, 3D or phantastic photography and we make sure we curate our design talent
resources to match your project.
When we conceive a PACKAGE DESIGN project our aim is to make your products communicate right from the shelves and use efficiently the most important point of contact with your customers. Often, a good package design can disrupt the category rules and raise the bar while saying your brand story.
We combine our design and functional skills to create the package design your product needs and your customers will love.
A BRAND MANUAL / GUIDELINES is an important tool for your organization and marketing team. It is in itself a design object expressing your brand and gathers the most important information and tools which will be needed by everybody working with your brand. A brand manual must be a living tool and allow future developments of your brand identity.
In these times one of the most important and accessible points of contact with your audiences is the digital realm, which is why we provide WEB DESIGN and web implementation services to make sure your online presence is accurate and in accordance with your business and brand’s objectives.
Brand Management & Communication
Building a brand is also about presence. It is not enough to have the right structure and the right identity, you must get your brand into the real world, to get it’s message to reach your real people.
We create BRAND COMMUNICATION strategies as well as creative platforms to start your brand on its way or to gain new employees, new customers or new partners.
We are interested in being a part of your brand development and can develop and implement integrated communication campaigns, working with you side by side. This is why we partner with media shops, video production agencies, photographers, architects, artists and others as such.
Over time we discovered that many companies don’t have time or resources to care about their new or renewed brands and we created our BRAND MANAGEMENT services from the desire to see the new brand catch life.
If you don’t have a marketing department or a dedicated brand manager for a new brand, our team is ready to take on the challenge and provide you with an external marketing team you can resort to for your current marketing activities or for special campaigns. We managed for our clients their day to day marketing activities or complex pitches to employ the best creative teams as well as brand management consultancy whenever needed.